First my son and then others asked me what was going on at Firewheel Golf Park because there was more-than-usual promotional signs and events obvious at the courses and visible when driving past. Mystery solved with just a mouse click:

From the DMN Garland Blog:

Fans, pros descend upon Firewheel for $100,000 event

9:44 AM Thu, May 13, 2010
Ray Leszcynski/Reporter
 
In case you've driven by and wondered about the crowd, there's a $100,000 golf tournament going on this week at Firewheel at Garland. After the first round, I see a familiar name near the top of the leaderboard in the Mt. Auburn Roofing Firewheel Classic.
 
Todd Rossetti, who won the event in 2006, is a South Garland High graduate. On Wednesday, Rossetti shot 67 on the Masters and Champion nines of the Bridges Course. He enters the second round tied for second and two shots off the lead.
 
First place pays $15,000 and admission is free. The event runs through Saturday and is part of the Adams Golf Pro Tour Series.
 

 
Maybe it will be you or me in the lead next year?